To: Interested Parties
From: Pete Maysmith, SVP of Campaigns, LCV Victory Fund
Date: October 25, 2024
Re: Weekly LCV Victory Fund Update

With just 11 days until the election, this week we announced that we increased our original, already largest-ever investment of $120 million to $155 million across our family of entities in this election cycle. The historic investment of LCV Victory Fund and its affiliated entities puts us in the top tier of groups working in this election cycle, and our field and paid media efforts could prove decisive in close races across the country. See below for news on paid ad campaigns in the Michigan and Ohio Senate races.

The stakes of the election are higher than ever as the results could determine our ability to access clean air and water and the health and safety of our communities, families and environment as well as our democracy. We have already seen MAGA House Republicans attempt to block the development of a clean energy economy that will lower costs and create high-paying jobs for families across the country and have witnessed Donald Trump’s continued denial of the climate crisis and spread of misinformation even after this year’s record-breaking extreme weather.  

With over 2 million doors knocked–with plans to knock another 1 million by Election Day– and our GOTV efforts underway, we have already seen enthusiasm from voters for pro-environmental candidates up and down the ballot. This is why we are mobilizing voters through canvassing, relational organizing, and paid media– including radio, digital and broadcast ads– to meet voters where they are and make sure they not only know that Kamala Harris and pro-environmental candidates are on the ballot this year, but also make sure they have a plan to vote.

LCVVF Field Program Updates 

This week we surpassed 2 million door knocks across the country and have no plans of slowing down and in fact will be ramping up even more between now and Election Day. Now that ballots have dropped in many states, we’ve been encountering many voters on the doors who have received their mail ballots and are planning to return them over the next few days. We are also continuing to talk with undecided voters and voters that need more information about the candidates, connecting with them on issues that matter to them and to our candidates.

Results to date: 

• 2,241,718  door knocks
• 330,214 successful contacts with our target voters
• 74% average presidential support for Harris 

Anecdotes from the doors: 

• California: In Fullerton, we spoke with Diego about the upcoming Congressional election, who mentioned he was concerned about the environment and addressing climate change. Diego said he was impressed by Derek Tran’s environmental policy proposals and would enthusiastically support his candidacy. Diego plans to vote on Election Day.
• Pennsylvania: While canvassing in Philadelphia, we had a great conversation with Dolores, an 83-year-old resident of South Philly. She voted for President Biden last election and plans to vote for Harris and Bob Casey. Dolores originally had an issue with Harris related to border security and had been leaning towards Trump earlier this year. However, she is now committed to Harris. Dolores let us know that she has taken advantage of the Inflation Reduction Act benefits and believes a vote for Harris will strengthen the efforts made to combat inflation and will help the economy work for everyone.

Paid Media Updates

New Senate Campaign Expansions! 

NEWS: Today we are announcing a $750,000 thousand expansion of our digital ad campaign supporting Senator Sherrod Brown against Dirty Dozen member Bernie Moreno in the Ohio Senate race. Last week, we launched an initial $1.5 million program in Ohio supporting Senator Sherrod Brown, with this expansion our investment totals $2.25 million. This announcement comes with less than two weeks until Election Day and will run on digital platforms through Election Day. 

NEWS: In Michigan, today we are announcing a new $250,000 ad campaign supporting Elissa Slotkin against Mike Rogers in the Michigan Senate race. The new ad contrasts Mike Rogers’s record of voting against lowering drugs costs with Elissa Slotkin’s record of supporting capping the cost of insulin at $35 and lowering costs overall. The ad will run on digital platforms through Election Day. These ads come following the expansion of our field program in Michigan earlier this month.

This week we launched a new $1 million ad supporting Kamala Harris that spotlights the damage that will be caused by increasingly strong hurricanes, while contrasting Trump’s climate denialism versus Harris’ commitment to fight to protect our children’s future. The digital ad will run in North Carolina and Georgia and is designed to engage young women across both states in the final two weeks of the election. This ad is a part of our $155 million investment in the 2024 election cycle.

Earlier this week we launched new House ads, including digital, broadcast and radio ads. We also expanded the joint mobilization program we are running with Priorities USA by $500,000, growing the program to $2.5 million and adding in two new districts – CT-05 and NJ-07. These  ads are a part of our $14 million House ad campaign that we launched in September, which has now grown to over $19 million. Below are our ongoing paid media campaigns:

* In partnership with EDF Action Votes and NRDC Action Votes

** In partnership with VoteVets

*** In partnership with EMILYs List

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